Making the Case for Cellular Connectivity in the AV Space
Making the Case for Cellular Connectivity in the AV Space
Mobile connectivity is indispensable in our personal lives. Our phones are our lifeline – our conduit to virtually every aspect of our digital lives, from social networks to email to countless apps and other web-based...
Inspiring AV Projects Emerge Out of Lockdown
Inspiring AV Projects Emerge Out of Lockdown
A standout feature of the pandemic for me has been the extent to which BrightSign customers in all regions have invested in the customer experience, in some cases despite having to restrict opening hours or close altogether during...
How the AV Industry is Getting Smaller (and Why That’s a Good Thing)
How the AV Industry is Getting Smaller (and Why That’s a Good Thing)
As 2022 gets underway, one can’t help but reflect on how transformative the past two years have been. The AV industry endured pandemic-driven changes that nobody could have...
Four Ways the AV Industry Will Influence the Trajectory of COVID-19
Four Ways the AV Industry Will Influence the Trajectory of COVID-19
COVID-19 has been a gut-punch for much of the AV industry. Not since 9/11 has the business world faced such an abrupt pause, followed by an uncertain future. In the case of this pandemic, how the future plays out will be dictated largely by viral spread, and...
Ecosystem Thinking is the Path to Future Growth
Ecosystem Thinking is the Path to Future Growth
Our industry is more diverse than it’s ever been. The IHS Markit Digital Signage Industry Market Tracker presents separate data in eight vertical markets, and many of these verticals are themselves very diverse. ‘Retail’ extends from corner shops to...
Context-sensitive Signage is Raising the Bar
Context-sensitive Signage is Raising the Bar
Smart use of sensors is enabling the creation of context-sensitive signage that will transform what we mean by interactivity. In the future, signage will look and listen and feel, responding to the surrounding environment so that interaction with it becomes...
Connectivity During a Pandemic is Essential Business
Connectivity During a Pandemic is Essential Business
The pandemic has illuminated the importance of connectivity in our lives. We’ve had to adapt how our kids learn, how we socialize with friends and family, and how we...
Cloud Connectivity: AV’s Saving Grace During COVID Times
Cloud Connectivity: AV’s Saving Grace During COVID Times
Looking back on 2020 – a year so deeply affected by the COVID-19 pandemic – I’ve been reflecting on what we’ve...
Five Things We Learned During the Pandemic
Five Things We Learned During the Pandemic
The past year demonstrated how the immense flexibility of digital signage helped many organizations quickly adapt to operate safely during the pandemic. And while we’re not yet out of the woods, this is a good time to reflect on some takeaways from the...