The latest from BrightSign.
Think about the last time you were at a quick-serve restaurant and saw a juicy burger and crispy fries appear on a digital sign above the counter. Didn’t it make your mouth water? Probably. That’s why seventy-four percent of consumers are at least...
An interview with Jeff Hastings on the state of digital signage and what's in store for...
No matter where you live within the AV ecosystem, chances are a big part of your job is studying up on the latest technology. After all, if you’re going to offer your customers a compelling solution, you need to keep your finger on the pulse of technical...
Throughout the world, organizations of all sorts are grappling with the challenge of safely operating against the backdrop of COVID-19. Retail establishments, restaurants, professional offices, public spaces – they’re all looking for ways to resume...
Years ago, when touch screen interactivity approached mainstream adoption in retail, customers were adapting to a new workflow. The progression of customers understanding, trusting and ultimately using touch-interactive signage took...
It’s been a good year for sales of AV to retail. Surprised? You shouldn’t be. The truth is that there were winners as well as losers, and the winners won big. BrightSign received the single-largest PO in its history right in the middle of lockdown. That...
One thing that’s become clear to me over the past several months is how critically important it is that each and every one of us stay engaged and involved through this tough time. Despite the promising vaccine news that’s been trickling out recently, we...
If we’ve learned nothing else from this pandemic, we’ve certainly learned the importance of adaptation in the face of ever-changing circumstances. Like any crisis situation, countless times we’ve needed to quickly assess a situation, measure risks and...
As painful as it may be for AV managers, in the connected world of cloud-based signage operating over corporate IT networks, security has to take precedence over performance and functionality. Even the flashiest, most impressive AV systems are inherently...
Earlier this week, DSE show organizers confirmed what many of us had suspected for months – that DSE would not happen as planned in 2020. What came as a bit of a surprise was Exponation’s entry into Chapter 7 bankruptcy – such an abrupt and terminal...
I’m energized to see our industry emerge from the pandemic stronger than it’s ever been. As people return to their normal routines, they’re welcomed by immersive experiences at every turn. Interactive, sensory installations like the All Blacks...
With energy costs rising at 30% year over year, businesses are increasingly concerned about reducing consumption. Digital signage is way below heating, lighting and air conditioning in terms of energy consumption in most offices and retail...
